Shedding light on AWARE : branding AWARE through the viral marketing of an animated promo.
See, Magdalene Huiling.
Png, Kenny Ming Huat.
Ng, Jason Jin Sheng.
Lau, Joyclene Hui Cheng.
Date of Issue2004
Wee Kim Wee School of Communication and Information
Shedding Light on AWARE is a promotional campaign that aims to increase the visibility of the Association of Women's Action and Research (AWARE) in Singapore, with the ultimate goal of increasing supports and members for the voluntary welfare organization.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University