Impact of environmental stimuli on customers' price-quality-value perceptions.
Foo, Min Hui.
Koh, Jing Yi.
Kong, Hui Chuin.
Date of Issue2000
College of Business (Nanyang Business School)
The subject in study is Singapore's Night Safari. Several variables are identified and analysed to see how they affect customers'perceptions of price-quality-value.
Final Year Project (FYP)
Nanyang Technological University