Factors influencing insurance purchasing behaviour in Singapore.
Loh, Michele Xiang Jun.
Ong, Lawrence Hui Boon.
Soh, Yi An.
Date of Issue2006
College of Business (Nanyang Business School)
The presence of growing competition in the Singapore’s life insurance industry motivates life insurers to better understand individual’s insurance consumption behaviour. The aim of this study is to investigate the variables influencing insurance consumption behaviour, as measured by: (1) Premium expenditure, and (2) Type of life insurance purchased. A snapshot of the characteristics of insured at the time of survey is obtained from American International
Final Year Project (FYP)
Nanyang Technological University