Customer satisfaction : a study on ice cream cafes using the expanded marketing mix.
Lim, Shi Chao.
Soh, Mei Ying.
Date of Issue2006
College of Business (Nanyang Business School)
This study aims to identify which factors the consumer consider as the most important contributing factors to customer satisfaction of an ice cream cafe and how the three brands fare in these important contributing factors.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University