Metrosexual credit card.
Low, William Wei Ren.
Date of Issue2006
College of Business (Nanyang Business School)
The primary purpose of our project is to determine whether there would be a significant market for a metrosexual credit card in Singapore. The secondary purpose is to identify the core propositions for such a card. The potential of a metrosexual credit card in the industry is relatively unexploited, and that motivates us to conduct this study.
Final Year Project (FYP)
Nanyang Technological University