Promotional "Love Your Body" breast cancer awareness campaign.
Lee, Linda San San.
Lee, Joyce Tian.
Sim, Li Ting.
Date of Issue2004
Wee Kim Wee School of Communication and Information
In order to develop a strategic public communication campaign, a two-way symmetrical communication was forged through formative research, consisting of interviews and focus groups.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University