Case study on Karaoke Box Private Limited.
Lee, Quan Feng.
Chua, Yvonne Hui Lin.
Ho, Li Xian.
Date of Issue2006
College of Business (Nanyang Business School)
This report started with the discussion of Karaoke industry and the strong competitiveness which KBOX faces in this industry. SERVQUAL is identified by past researchers for its effective approach and its role in the analysis of the difference between customer expectations and perceptions.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University