Targeting the youth : the potentials of the traditional Chinese medicine industry in Singapore.
Long, Li Yann.
Sin, Dawn Hui Jie.
Song, Yen Ling.
Xu, Dorothea Jing Mei.
Date of Issue2004
Wee Kim Wee School of Communication and Information
This research project focuses on the Traditional Chinese Medicine (TCM) industry in Singapore and its potential in getting the younger generation to be more interested in turning to TCM as an alternative form of healthcare method.
Final Year Project (FYP)
Nanyang Technological University