Service quality of Singapore tour operators : Chinese tourists' perspectives.
Choo, Wen Min.
Khoo, Wendy Wee Lee.
Date of Issue2006
College of Business (Nanyang Business School)
To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. This would distinguish Singapore from the other destinations and thus attracts more Chinese tourists to come Singapore for holiday.
Final Year Project (FYP)
Nanyang Technological University