Quality of customer service in the retail industry in Singapore : using the situational theory of publics to identify audience responses.
Lim, Daniel Kwok Wei.
Date of Issue2004
Wee Kim Wee School of Communication and Information
This thesis examines the perceptions and behavioral responses of Singaporean consumers towards the issue of poor customer service in the local retail industry.
DRNTU::Social sciences::Communication::Public opinion
Final Year Project (FYP)
Nanyang Technological University