Finding the right franchise opportunity - a framework to increase the success rate of a franchise opportunity.
Chua, Ivor Tjun Tat.
Poh, Angel Huiqin.
Date of Issue2006
College of Business (Nanyang Business School)
Development of a framework through exploratory research and valuable insights from industry experts and academics, to find the right franchise opportunity for a potential franchisee by increasing the success rate.
Final Year Project (FYP)
Nanyang Technological University