Assessment of Singapore's attractiveness as a M.I.C.E destination.
Seet, Ivy Pei Shan.
Toh, Kee Mun.
Date of Issue2008
College of Business (Nanyang Business School)
This study seeks to evaluate the attractiveness of Singapore as a M.I.C.E destination compared to the regional competitors as Singapore continues to reach bold targets amidst the future challengers in the M.I.C.E industry.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University