An integrated brand communications campaign for Playworks Private Limited.
Huang, Adeline Tianying.
Ng, Roger Yang Kwang.
Leung, Wai Leng.
Mo, Jing Jing.
Date of Issue2004
Wee Kim Wee School of Communication and Information
The purpose of this report is to determine the reasons for the lack of awareness and volume sales of Playworks magazine since its establishment in Ocober 2002.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University