Strategic market entrance into the pharmaceutical market in Vietnam.
Kok, Keen Sing.
Mak, Danielle Min Yi.
Teh, Derry Hwa Yong.
Date of Issue2006
College of Business (Nanyang Business School)
This academic research purports to conduct a study on foreign pharmaceutical firms' market entrance strategies in Vietnam.
Final Year Project (FYP)
Nanyang Technological University