Metrosexuals and their consumption behaviour.
Seah, Doreen Pei Lin.
Tan, Lay Koon.
Yip, Yue Yee.
Date of Issue2006
College of Business (Nanyang Business School)
The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs.
Final Year Project (FYP)
Nanyang Technological University