Integrated Marketing Communication (IMC) campaign for youth challenge.
How, Lay Ling.
Koh, Eugenia Meimei.
Lim, Christina Peifen.
Date of Issue2004
Wee Kim Wee School of Communication and Information
The present study attempts to study the Youth Challenge organization, its activities, the factors for low response from youth to the organization and finally to conceptualize an Integrated Marketing Communication (IMC) plan that would help Youth Challenge in raising its awareness and the level of participation among young Singaporeans.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University