How the product display and shopping goal affects shoppers' evaluation to the products on display.
Ong, Kwong Hui.
Tan, Sing Pei.
Tan, Joyce Pei San.
Date of Issue2006
College of Business (Nanyang Business School)
This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.
Final Year Project (FYP)
Nanyang Technological University