Market planning for preparatory launch of the iQue drink.
Low, Yao Ming.
Tan, Eliza Chiu Hui.
Ng, Jian Wei.
Date of Issue2006
College of Business (Nanyang Business School)
The report detailed the market planning for the preparatory launch of a new beverage, the iQue drink. A specific marketing plan was designed mainly to improvise the product in terms of content as well as packaging to appeal to the intended market and to build brand awareness through a series of advertisements as well as sales promotions. Research from taste tests and interviews with retailers together with mass surveys form the basis of our report.
Final Year Project (FYP)
Nanyang Technological University