Affective satisfaction in online communication.
Chew, Angela Boon Fong.
Ng, Pei Shan.
Tan, Yeok Hui.
Date of Issue2006
College of Business (Nanyang Business School)
This research aims to identify the Determinants of a Sense of Virtual Community (SOVC) by extending into a virtual context. The principles of SOVC are based on the theory of a Sense of Community originally developed in 1976 and subsequently established by McMillan and Chavis . We demonstrate its empirical strength as a theory and develop constructs for SOVC from the users’ perspective in order to understand why do people participate in virtual communities. Subsequently, we revise our scale and further develop a Questionaire for further research work.
Final Year Project (FYP)
Nanyang Technological University