CEO's letter to shareholders : a comparative study of evaluative stance in annual reports.
Chu, Tee Seau.
Ng, Siok Ching.
Ngoh, Siew Hian.
Date of Issue2006
College of Business (Nanyang Business School)
This study offers a departure from the normal numeric crunching of financial figures in annual reports by providing a qualitative analysis to the investor story. Making use of Appraisal Theory, a recent development within Systemic Functional Linguistics as the key theoretical foundation, this report explores and examines different linguistic selections adopted by companies in their annual reports to shape reader perceptions.
Final Year Project (FYP)
Nanyang Technological University