dc.contributor.authorChiam, Pey Feng.en_US
dc.contributor.authorLim, Shalene Xiao Ling.en_US
dc.contributor.authorOh, Siew Hong.en_US
dc.date.accessioned2008-09-24T07:38:54Z
dc.date.available2008-09-24T07:38:54Z
dc.date.copyright2006en_US
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/10356/10020
dc.description.abstractThis study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior
dc.titleExploratory study on the effects of country-of-origin and brand name in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLow, Peter Issac Siow Siamen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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