Exploratory study on the effects of country-of-origin and brand name in Singapore.
Chiam, Pey Feng.
Lim, Shalene Xiao Ling.
Oh, Siew Hong.
Date of Issue2006
College of Business (Nanyang Business School)
This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.
Final Year Project (FYP)
Nanyang Technological University