Effects of gender roles and apprehension on SMS usage in Singapore.
Lim, Valerie Jia Min.
Loo, Joanna Hui Shan.
Teo, Wee Tee.
Date of Issue2006
College of Business (Nanyang Business School)
An exploratory and descriptive study on the role of gender in Short Messaging Service (SMS) usage and how an individual's level of anxiety affects whether SMS is used in apprehensive situations, in the context of Singapore.
Final Year Project (FYP)
Nanyang Technological University